The growth of mobile devices and mobile web browsing is staggering, in fact mobile internet searches have risen 500% in the past 2 years and now mobile website views make up over 10% of all website page-views. These statistics increase drastically when looking only at e-commerce websites were the latest data for Australia shows that 47% of online shopping website traffic is coming from mobile devices. Alright, enough with the stats, your wondering what my point is? If your website is not optimised to display on both desktop and mobile web browsers you are missing out on sales. Mobile website design is not the future, it’s the present and businesses neglecting this are missing out.
I’ve tried to look up a business before on my iPhone and after being confronted with a complicated layout that has been shrunken down to fit on my tiny screen simply given up and not worried about it. Sure sometimes I’ll go back later when I’m at my desk but if it’s something I need to take care of on the road I’ll simply look for an alternative. In a recent survey of small businesses only 14% of the respondents had a mobile optimised website and of them, 84% of them have seen a noticeable difference in sales as a result!
Mobile Website Design
Mobile website design can take on two different forms here at G-Force. The first of which is called a responsive website while the second is a dedicated mobile website.
Responsive Website Design
What this means is that the same website design, template and layout automatically resize themselves to fit perfectly on the screen the viewer is viewing on. To see this in action simply start reducing the size of this window and our website will adjust until you go below a certain size at which point it will switch to the mobile optimised menu and buttons.
This type of mobile website design is included as a standard in all of our web design packages as we recognise that no business should be spending money on website design and not capitalising on mobile traffic
Dedicated Mobile Website
If you browse on your mobile regularly you would have probably noticed some websites taking you to a m.website.com or mobile.website.com address, this is an example of a dedicated mobile website. This website is created independent of your core business website and given only the features you want accessible to mobile customers. The advantages of this is you can cut down your website to the bare essentials offering a more efficient mobile experience to your customers however it is more expensive as the design is built from the ground up and can’t just be copied from the primary website.
This type of mobile website design is not included as standard in our website design packages however if we think it would be a good fit to your business we will recommend it.
For more information about mobile web design please contact us and arrange a free consultation.