While we here at G-Force tend to market our services towards businesses but a lot of our services can be useful for individuals as well, particularly reputation management. Over the past 12 months I, as I’m sure you have as well have seen numerous news stories about companies looking into their employees online either through Facebook, Twitter and other social media or through using search engines like Google. These news articles generally cover people getting punished or even fired from their job because of what their employer found online.
Everyone has two sides, a left side and a right side, a work side and a personal side. Social media and the sheer power of Google search has brought these two sides of us together in one big summary for our bosses and potential employers to see, analyse and pass judgement on. But what if you could control what people saw when they typed your name into the big G? What if the first two pages of Google only had results that displayed your outstanding successes both in business and personal life. What if those photo’s from one really messy weekend 10 years ago were nowhere to be seen?
This is how the Search engine marketing works, you can either work with a free one with SEO which allows you to use a few keywords for a specific search, or use Adwords, that it is paid and lets you use as many keywords as you want while being in the top ranking on the google search. This can be managed by the agence seo montreal so you can have the best service in search engine marketing and you can decide which is the best way tog o for you and your business.
Remember that with google adwords which is an advertisement platform owned by Google you can choose to pay when someone clicks on your ad or when people see your add and the SEO has to do with getting better rankings in the search engine results pages of Google or other search engines.
How to start performing reputation management on yourself
While a lot of content online can’t simply be deleted it can be hidden to the average users eyes. The first thing you can do is lock down your facebook profile. Make certain photo albums for close friends eyes only, use the timeline feature to go back through the past couple of years and either delete or change the visibility settings on “grey area” posts that you don’t think show you in your best light.
Next stop is Google, start googling yourself and seeing what comes up. If you have a common name and can’t find much on yourself try adding the state, capital city or suburb you live in to the search for example “Joe Bloggs Perth” or “Jane Doe Malaga”. Most people, potential employers and bosses included are unlikely to search past the first or second page so go through these two pages and see if anything sticks out . If it does the way to hide it is to start ranking other pages in front of it to push it down to the 3rd/4th and below pages. For assistance with this contact G-Force and arrange a reputation management consultation.